ALL CONDITION GEAR_ACG
ADAPT. MOVE. PROTECT
is the project slogan NIKE ACG from Carlos Serrao. With a series of Motion/Stills Short Films, amaze us once again with the result.
Carlos Serrao is an American photographer, who has photographed advertising campaigns for Nike, Speedo, Adidas, Puma, Reebok, Victoria’s Secret, Lexus, Gap, Visa, Gatorade, and AT&T among many others.His current work adds numerous fashion projects for clients including Esquire, GQ, V Magazine and VMan Magazine. In 2008 he co-founded Departamento, a filmmaking collaborative which includes other filmmakers and photographers and has created video content for Nike, Speedo, FM Global, Lexus, Esquire, GQ, V Magazine, VMan Magazine, ESPN, AT&T, and Victoria’s Secret.
For his project All Condition Gear, a Global motion campaign for Nike ACG, with beautiful images he underlines the resistance of the outfit besides the weather conditions (Rain, Wind, Snow).